FTC Examines Online Lead Generation, Unlawful Activities Examined
The Federal Trade Commission (FTC) will hold a workshop on October 30, 2015, to explore the growing use of online lead generation.
The FTC is seeking research and recommendations for discussion topics, and requests for panelists in advance of the workshop.
Among the relevant top topics is “What types of lead generation conduct may be unlawful under the FTC Act’s prohibition against unfair or deceptive practices?”
Write directly to the FTC as instructed on their website to be heard BEFORE the event (only if you can do so before the August 25th 2015 deadline)
This issue is lengthy since first contractors need to understand what is the problem, and then, what they can do to fix the problem
I will add subsequent replies to allow someone to easily follow the issue, and here is your chance to have the FTC hear directly from you.
There are many ways you can ensure the FTC is able to hear you, in sequential order:
1. Write directly to the FTC as instructed on their website to be heard BEFORE the event (only if you can do so before the August 25th 2015 deadline)
2. Write directly to the FTC for general comments to stay active AFTER the event (but up to the December 20th 2015 deadline)
comment from Granger:
Aside from unlawful methods of lead capture, please consider….
As a Realtor, My success often hinges on online lead generation. I believe the average consumer is not so bothered by immediate and short term responses to a lead generation system. However, consumers are much more annoyed by the relentless “follow ups” that seem to go on for months and even years. Please consider further discussions on the ethical time limits on which a marketer can use the consumer’s information. There should be a clear definition between response to an inquiry and a continued campaign of spam!